Alex Pettyfer films Fifty Shades sex scene

Alex Pettyfer has filmed a sex scene in a bid to star in the movie adaptation of the bestselling erotic novel Fifty Shades of Grey.

The British hunk - who recently appeared alongside fellow ladies' favourites Matthew McConaughey and Channing Tatum in the male stripper hit Magic Mike - shot the footage with acclaimed director Gus Van Sant in an apparent attempt to land the much sought-after role of Christian Grey.

Pettyfer played the part of Mr Grey - a character known for his love of accessories in the bedroom, possibly including sex lube - as he looked to impress producers of the film.

The Fifty Shades trilogy, written by E L James, proved a big hit with readers and the motion picture is likely to be a popular watch for fans of the series.

Recent research carried out for Netmums found the release of Fifty Shades of Grey resulted in more women demanding sex from their partner, the Daily Mail reported.