Celebrities sign up for safe sex promotion

A number of celebrities have signed up for a new safe sex campaign that promotes the use of condoms during intercourse.

Sarah Jessica Parker, Cyndi Lauper and Estelle - whose hits include American Boy featuring Kanye West - are among the famous faces backing the Come Together initiative, which is to air on MTV around the world in November and December.

As part of the project, these stars will be seen sporting the new interpretation of the Aids ribbon, which has been produced thanks to a collaboration between chairman of the American Foundation for Aids Research Kenneth Cole and the MTV Staying Alive Foundation.

Mr Cole said the public service announcement is intended to "provoke the critical dialogue needed to eliminate the devastating results from the stigma associated with the disease, as well as promote the importance of safe sex".

The fashion designer added he hopes the promotion will act as a call-to-arms to raise awareness of the disease among younger generations.