Complaints over condom advert 'not upheld'

A TV condom advert run in mornings and early evening sparked 151 complaints from viewers.

But the Advertising Standards Agency (ASA) concluded these concerns were unfounded and chose not to uphold the matter.

The body has revealed which ten ads were most complained about during 2010, with the condom commercial from SSL International appearing in this list and viewed by some as offensive and inappropriate for broadcast during hours when young children could be present.

"We accepted that the ad might not be to all viewers' tastes, but there were no explicit sexual scenes or images," the ASA noted.

And it was restricted to being scheduled at times when it would not be shown in or around programmes targeted at children, the organisation added.

James Warriner, clinical director at the Terrence Higgins Trust, recently suggested more discussion is needed surrounding issues such as sexual health and condoms, in order to promote openness about the matter.