Durex calls for #CondomEmoji
Condom manufacturer Durex is calling for the introduction of a condom emoji. The company started campaigning for the introduction of the safe sex emoji in November 2015 ahead of World Aids Day by launching #CondomEmoji.
Durex has continued with it campaign by writing an open letter to the Unicode Consortium, which considers applications for new emojis. The consortium is meeting this week to discuss new emoji applications and Durex seems to be hoping that its public campaign will sway the vote.
The company's open letter was posted in Twitter, displayed as though it were a text message and making use of common emojis. Durex is hoping that the introduction of a condom emoji will help to "empower" young people to talk about safe sex.
Emojis are a common form of communication nowadays, but images used to discuss sex are usually related to fruit and vegetables. Durex believes that taking emojis beyond this will help open up conversations about protection, which could reduce the spread of sexually transmitted diseases (STDs).
The letter said: “A safe sex emoji will empower them to talk openly about protection. This is vital to prevent STIs including HIV and AIDS.
“Let’s make 2016 the year emojis take safe sex seriously.”
If the Unicode Consortium decides to introduce the condom emoji, it could be added to the standard selection of well known emojis next year, according to Digiday.
While the open letter is sure to get people talking about the possibility of a condom emoji, it is unlikely to have any influence on the consortium's decision, Jeremy Burge, Emojipedia founder, told the publication. This is because emojis can only be approved if they are submitted through the official application process.
Durex has reportedly done this as well, so it could just be a matter of time before a condom emoji is available via your keyboard.