Durex to change brand signature
Fans of Durex comfort xl condoms might be interested to hear that their favourite brand is currently undergoing a bit of a signature change, with Love Sex. Durex soon to be the accompanying mnemonic to a campaign for its Feeling range.
Developed by McCann Manchester, the ads will be gracing UK TV screens from November 25th in a bid to promote more "magical" sex, with brand manager Richard Smith proclaiming it to be the company's "best-ever" marketing campaign.
Filmed in Brazil, the commercial sees Durex freebies handed out to young people.