'Female Viagra' to go on sale in UK

A new pill called Lady Prelox can help to significantly boost women's sex life, according to scientists in Italy.

Dubbed the 'female Viagra', Lady Prelox is set to be sold in the UK by high-street chain Holland & Barrett later this month.

Researchers conducted a study on 40 individuals in their late 40s and early 50s and found that the pill significantly improves sexual function after eight weeks.

They then tested it on another group of patients, this time aged 37-45 and found similar results in the same time period.

Nord Pharma, the manufacturer of the product, claim that the pill increases sexual arousal in women and boosts their libido.

It states that Lady Prelox, which contains an extract called pycnogenol, directs blood flow to the reproductive organs as well as the brain.

A packet containing 60 of the little pink tablets, which would last women around a month due to the need to take one twice a day, will be available for £37.95.

Dr Graham Jackson, a cardiologist at Guy's and St Thomas' Hospitals in London, said: "We know that in men sexual dysfunction is mainly a vascular problem.

"We don’t have any concrete evidence of this in women yet, but I suspect there may turn out to be a link."

However, there are those who are more skeptical of the claims, such as obstetrician and gynaecologist Andy Heeps.

Mr Heeps cited the female sexual reproductive system as a complex area and that it is a difficult topic to study.

He said of womens dysfunction: "There’s no single cause and so there's no single magic bullet."

Dr Jackson also added his concerns over the legitimacy of the claims, as he said: "These aren't aphrodisiacs. If you’re not turned on by your partner, no amount of tablets will help."

Lady Prelox was launched in Europe in 2010 and has annual sales that reach around £10 million.