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A new type of sex shop is due to open in the Saudi city of Mecca, which will cater exclusively to Muslims. The shop is set to sell products that are all "Islamically approved", providing a range of goods for those that practice the Muslim religion.

A report published in Alyaoum24 - an Arabic news portal - said the sex shop will have a strict clientele to reflect its specialist products. Plans to open the store follow on from consultations with Saudi clerics, who have said that it will be classed as 'halal' and have approved its opening.

It is to be opened by Abdelaziz Aouragh, who is already the owner of a Dutch halal sex shop - El Asira. The existing shop has already become a popular destination for Muslims, attracting customers with its Islamically approved range of products, with the sensual oils on sale making it quite famous.

Mr Aouragh told AFP that a Saudi cleric had said that the opening of the store will help with "the improvement of the sexual relationship between husband and wife."

Upon opening, the shop will sell a total of 18 different sex toys that are Islamically approved. However, it will not provide vibrators as these are not allowed by the Islamic faith. It is expected that it will also have other goods on offer designed for adult use.

Mr Aouragh said: "Our products do include products that increase feelings of sensuality and improve the atmosphere between the couple in the sexual relationship between them."

While the popular belief seems to be that Islam is repressive in terms of sexuality, both the Quran and hadith contain passages that encourage sex between husbands and wives.

This is not the first 'halal' sex shop to open in a predominantly Muslim country. The first opened in Turkey back in 2013, suggesting that this could be an increasing trend.