'Kinky sex den' for new Celeb Big Brother

Contestants entering next year's Celebrity Big Brother house may be wise to pack plenty of condoms, as it has emerged bosses of the hit TV show have turned the bedroom into a kinky sex den.

The Daily Star reports that the space has been decorated with fur and leather, while the lighting features a purple tint.

And according to fetish experts, this setup is designed to evoke sexual arousal, while three double beds have also been brought into the sleeping quarters.

Described by the newspaper as "Britain's most famous brothel keeper", Cynthia 'Whiplash' Payne stated: "This sounds just like the kind of place my girls would have worked in."

The show is due to air on Channel 5 in January and among the famous faces rumoured to be appearing are X Factor contestant Frankie Cocozza, star of The Only Way is Essex Kirk Norcross and sexy Playboy twins Kristina and Karissa Shannon.

Last year's show featured the likes of Amy Childs, Kerry Katona and Jedward.