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May is International Masturbation Month, which is fitting considering We-Vibe has just released the 2016 Passion Report that looks into masturbation habits. A survey asked 1,032 people who identify as male or female in the US about how they masturbate.

The report had a number of interesting findings, including the fact that the majority of individuals (62 per cent) follow a routine when masturbating. This means they look at photos, watch porn or use a vibrator because they know it works for them.

Women were more likely to turn to sex toys than men, perhaps unsurprisingly, with 53 per cent of women saying that sex toys are the best way to make their routine more interesting. This is compared to just 22 per cent of men. Women were also found to be 16 times more likely than men to use a sex toy every time they masturbate.

Men seem to turn to pornography instead of toys, with 91 per cent saying that watching "new adult" content helps to make masturbation better.

When it comes to thinking about celebrities during self-love session, only 33 per cent of men and 19 per cent of women admitted to doing so. The top three female celebs for imagining were Jennifer Lopez, Carrie Underwood and Jennifer Lawrence. The most thought about male celebs during masturbation were Channing Tatum, Ryan Gosling and Adam Levine.

As well as offering findings around masturbation, the survey also revealed that 22 per cent of respondents have never spoken openly about their sex lives before. Almost half (49 per cent) say they understate or exaggerate their sexual activity.

We-Vibe's Tristan Weedmark said: "Culturally, we tend to place a lot of unrealistic expectations on what it means to be a man or to be a woman. As a result, it seems as if in an effort to maintain perceived societal norms about masculinity, men feel the need to embellish their stories to their male friends and downplay their sexual activity to their female partners."