Older women targeted in condom campaign
Older women are being targeted as part of a new condom initiative in Australia.
The Little Black Dress Campaign has been organised by Family Planning New South Wales and is hoping to encourage females over the age of 50 to use the prophylactics when engaging in sexual activity, the Sydney Morning Herald reports.
A greater focus has been placed on this age group as a result of sexually transmitted infections becoming more prevalent among men and women over the age of 50.
Dr Deborah Bateson, medical director at the group, explained the campaign will soon stretch to condom use among males.
She stated: "[Sexual health] is a negotiation of course – it's a two-way street . . . We did start with women but we're planning to survey men as well."
Research carried out by the organisation found women over the age of 40 were significantly less likely to use condoms than their younger counterparts.